The chocolate brand Nestlé Nescau presents the campaign "If it has Nescau, it has more flavor," created by Ogilvy Brazil.

The communication, which included social media posts, TV commercials, and out-of-home media, was based on consumer research, which aimed to understand the main drivers of brand choice.

Based on the results, the agency found that Nescau has a "differentiated flavor and brand perception" concerning the category among the public, in addition to bringing "nostalgia" and being "present in the memories" of consumers.

In this context, the campaign message highlights that "for each person, there is a remarkable flavor of Nescau."