Modelo GWM Haval H6 GT em um ambiente lunar, produzido em 3D CGI com direção de arte da oddy_ works. Vista zenital do lado do motorista.

Hyundai

HB20S New Generation.

introducing the
all-new Hyundai HB20S

GMW Haval H6 GT feito em 3D pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.

Modern by design.
Intelligent by nature.
Made to be seen.

For the launch of the new Hyundai HB20S, we developed a hybrid production system that merges photography, CGI and AI to translate the sedan’s contemporary design, comfort-driven sophistication and technology-forward character into a sharper visual narrative. Just like the car, the production was built to balance elegance, versatility and precision — turning product attributes into images with greater impact.

CLIENT

Hyundai,
HMB

PRODUCT

HB20S,
New Generation

AGENCY

Innocean Worldwide

APPLIED SKILLS

Art Direction
Full CGI
Automotive Photography
Post-production
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GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. Car Rims
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. Car Badge
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. Car Front Grill
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. Car Front Grill

a sedan shaped by design, comfort, technology and everyday intelligence.

The imagery created for its launch follows the same logic. Through a hybrid production approach that blends photography, CGI and AI-driven workflows, we built visuals that amplify the HB20S’s dynamic character, premium details and contemporary appeal with greater precision, flexibility and control. The result is a visual language designed to match the car itself: sophisticated, versatile and engineered to stand out.

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GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.

elegant and intelligent

GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.

Some launches introduce a car.
Others introduce a way of life.

The new Hyundai HB20S was created to embody a more contemporary idea of the sedan — elegant, intelligent, comfortable and unmistakably current.

Here, we translated that spirit through a hybrid production model where photography, CGI and AI work together to shape a stronger visual universe. Not to imitate reality, but to elevate it. Not to document the vehicle, but to give its design, technology and sophistication a presence equal to what it represents on the road.

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Next Project →
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
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Next Project →
Creative Team
Creative Director
Henrique Mattos
Art Directors
Henrique Mattos • Felipe Martins
Copywriter
Lucas Veloso
Producers
Beatriz Rossi • Danusa Beleze • Larissa Sarkis
Account Manager
Bruno Gisondi • Cláudio Leal
Credits
Art Directors
João Schendel • João Vicentim
Photographers
Márcio Suzuki • Marcos Constantino
CGI Team
João Schendel • João Rendering • Jhonny Render
Post-production
Sandro Alves • João Vicentim
Set Accountant
Rosângela Florido

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