Modelo GWM Haval H6 GT em um ambiente lunar, produzido em 3D CGI com direção de arte da oddy_ works. Vista zenital do lado do motorista.

Hyundai

HB20 New Generation.

introducing the
all-new Hyundai HB20

GMW Haval H6 GT feito em 3D pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.

The new Hyundai HB20 was built to make everyday driving feel smarter, more comfortable and more complete.

With its modern design, advanced technology, digital features and everyday convenience, it delivers a hatchback experience that feels elevated in every detail. For this launch, we developed a hybrid production workflow combining photography, CGI and AI to highlight the HB20’s design, functionality and contemporary appeal with greater precision and flexibility. The result is a visual system designed to support retail communication with stronger image quality, clearer product storytelling and greater impact across launch assets.

CLIENT

Hyundai,
HMB

PRODUCT

HB20,
New Generation

AGENCY

Innocean Worldwide

APPLIED SKILLS

Art Direction
Full CGI
Automotive Photography
Post-production
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GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. Car Rims
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. Car Badge
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. Car Front Grill
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. Car Front Grill

A set of assistants and active functions that gives EXTra protection when driving.

The new Hyundai HB20 belongs to the second category — a hatchback shaped for the rhythm of everyday life, but designed with a presence that goes beyond the ordinary. Modern, dynamic and intelligent, it brings together comfort, technology and confidence in a form that feels agile, contemporary and unmistakably relevant.

We translated those attributes through a hybrid production approach where photography, CGI and AI work as one visual language. Not simply to show the car, but to expand its identity — transforming practicality into presence, and everyday mobility into imagery with sharper impact.

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GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.

luxury interior

GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.

made for everyday life.
but there is nothing average about the way it should be seen.

Its design is sharper. Its technology is smarter. Its presence is stronger. And that demands a production model capable of matching its pace. We fuse photography, CGI and AI into a hybrid workflow built to deliver more than images. We deliver visual impact, production efficiency and creative flexibility at the speed modern launches demand.This is not about using more tools.
It is about using the right visual thinking to make the car feel unmistakable.

Ready for the next production?
Let’s create launch content, retail assets and visual systems designed to move the market — and move with it.

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GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
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Creative Team
Creative Director
Henrique Mattos
Art Directors
Henrique Mattos • Felipe Martins
Copywriter
Lucas Veloso
Producers
Beatriz Rossi • Danusa Beleze • Larissa Sarkis
Account Manager
Bruno Gisondi • Cláudio Leal
Credits
Art Directors
João Schendel • João Vicentim
Photographers
Márcio Suzuki • Marcos Constantino
CGI Team
João Schendel • João Rendering • Jhonny Render
Post-production
Sandro Alves • João Vicentim
Set Accountant
Rosângela Florido

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